SMALL BUSINESS PERFORMANCE STUDY
Help Select OIG’s Next Industry Study
Opportunity Intelligence Group studies publicly visible business signals to identify common patterns, overlooked gaps, and potential growth opportunities within selected small-business industries.
Which industry should OIG examine next? Submit your recommendation below.
Researching What High-Performing Businesses Do Differently
The OIG Research Lab studies selected small-business industries to identify the patterns, practices, and market signals associated with stronger performance.
We examine areas such as visibility, customer reputation, market positioning, service presentation, customer experience, and follow-up. When reliable operational information is available, we may also evaluate lead flow, conversion, retention, and revenue-related performance.
Our findings are published in quarterly industry reports that clearly state the research scope, evidence used, and limitations of the study.
Core Metrics
Our Business Performance Benchmark evaluates the six operational pillars that have the greatest impact on growth, profitability, and long-term success.
🤝 Customer Experience Signals
Review observable indicators such as responsiveness, communication options, online reviews, and the customer journey.
🎯 Lead Generation Pathways
Study the methods businesses use to attract prospects, capture inquiries, and encourage customer action.
🌐 Market Visibility
Examine how businesses appear across search, maps, local listings, websites, and other public channels.
🏆 Competitive Position
Compare businesses within completed industry studies to identify common strengths, gaps, and opportunities for differentiation.
💰 Revenue Opportunities
Identify potential pricing, conversion, retention, and missed-sales issues when supporting data permits.
⚙️ Operational Indicators
Evaluate operational patterns only when sufficient, reliable business information is available.
Research Scope
✓ Online Visibility
✓ Customer Review Signals
✓ Service Presentation
✓ Website Clarity
✓ Contact Pathways
✓ Lead Velocity